SOURCHING OF PREMIUMS

Many companies work efficiently with different types of premiums to recruit new customers. Loyalty Group’s dedicated team help with both target group analysis and the product development of premiums for different purposes and for different customers.

We have many years of experience of getting it right with premiums for the chosen target group. We take care of everything from purchasing, warehousing and logistics to our own product development and sourcing, all based on our customers’ unique needs.

CASE – SOURCHING OF PREMIUMS

ALLER MEDIA

As an example, Loyalty Group has been responsible for all premium management on behalf of Aller Media since 2020. Aller Media is the market leader in the popular press in Sweden and has some of Sweden’s best-known brands in magazines, such as ELLE, MåBra, Svensk Damtidning, ELLE Decoration, Allers, Hemmets Veckotidning, Hänt i Veckan, Femina and Residence.

The assignment for Aller Media involves Loyalty Group developing, delivering, and administering purchases for all Aller Media’s premiums.

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