Today, sustainability can no longer be called a trend, but is an issue that everyone needs to take a real stand on. Not only in the brand promise and in offers, but in a way that brings sustainability into the entire operation of the business. New ways of producing, choice of materials, people and environmental impact are a central issue in all our purchases. Today’s consumers increasingly want to shop with a clear conscience and are not prepared to pay money for something that does not feel right to them.

Loyalty Group works daily with in-depth sustainability issues and helps its customers make demands at all stages. We believe that it is the responsibility of all people and, above all, of all companies, to do their utmost for a sustainable world regarding both people and the environment. Together, we must satisfy today’s needs without compromising the opportunities of future generations.


As a service company, you might easily think that our direct impact on the environment is minimal. However, we should still work on this. We work with everything from minimal energy consumption to clear environmental guidelines for all employees. Together we strive to reach a completely paper-free office where everything is done digitally!


There is a lot we can influence here! Together, we must satisfy today’s needs without compromising the opportunities of future generations. We always prioritize recycled, organic, Fairtrade and other sustainable quality products. In addition, we look at distance, transport, material handling and several other aspects. In production, of course, all statutory human rights conditions must be met for a product to be purchased.


As a large buyer of products manufactured in and outside Sweden, it is especially important for us to collaborate with powerful organisations such as BSCI and SMETA. We do our utmost to improve worker conditions and to avoid purchases from factories that do not meet our standards. We have a responsibility that we take very seriously!


We believe that all prosperous companies must do their utmost to contribute to a better world. We have chosen to support World Wide Fund for Nature and Plan International.