As one of Sweden’s largest buyers of brands and sourcing products, we help several major players with pure purchasing assignments, design and product development. We work with our large network of well-known brands as well as direct purchases from manufacturers all over the world. We have strict demands on both sustainability and working conditions in the production countries. We follow these up with accurate reports, tests, and audits to ensure that we deliver the best possible products in each price range.

” We see a continued development where companies choose to focus on their core business and outsource things that are not pertinent to this. Our business concept is to be a support for the companies in this process. With us as partner, you achieve a better price range for your purchases, faster handling, and you can use your internal resources in a more efficient way.” 

Sofie Laupa, CEO, Loyalty Group


With extensive experience in purchasing, trend analysis and target group-adapted product development, Loyalty Group can help you with everything – from unique and creative campaign proposals to production and sourcing of specific products.

Our purchasing team help you analyse the target group, trends and develop the best possible product within your price range. If you want an innovative partner who tailors the product development to your needs, contact us. As one of Sweden’s largest buyers, with factories and suppliers all over the world, we achieve the best possible value for money.

Our sustainability requirements are high, and we not only ensure the quality of the products but also look at working conditions for the people in production. With the help of independent organisations such as BSCI and SMETA, we ensure that we make all our purchases with regard to people, the environment and sustainability.

In many of our collaborations, we stand for comprehensive solutions that, in addition to product development, also include IT solutions, warehousing and logistics. Together, we find the solution that adds the most to your business.