CASE – SOURCHING OF PREMIUMS
ALLER MEDIA
As an example, Loyalty Group has been responsible for all premium management on behalf of Aller Media since 2020. Aller Media is the market leader in the popular press in Sweden and has some of Sweden’s best-known brands in magazines, such as ELLE, MåBra, Svensk Damtidning, ELLE Decoration, Allers, Hemmets Veckotidning, Hänt i Veckan, Femina and Residence.
The assignment for Aller Media involves Loyalty Group developing, delivering, and administering purchases for all Aller Media’s premiums.